Big baby music is here to stay, with more than a million songs available to stream.
The big baby of music has been around for almost 50 years and the latest edition of the Big Baby Music Census reports that baby boomers are increasingly using music as a tool to communicate with each other and with the world around them.
In its first edition, the Census was launched in April, and found that baby boomer men were far more likely to be online than baby boomer women, and that baby baby music accounts for about two-thirds of all music listened to online.
“Baby boomers tend to be the biggest fans of music, but there are a number of other demographics, particularly women, who are more open to listening to music in a non-commercial way,” Census Director Steve Hargrove said.
“And music is the way in which we connect to one another.”
Mr Hargraves data also showed that baby music has become a way of communicating with parents, friends and strangers.
“It’s an important way of building bonds between people,” Mr Hargrake said.
Census data has been collected since 2005, and the survey is expected to continue through 2020.
“We know that there’s been a huge change in the way music has come to be heard in the home,” Mr Sarga said.
“There’s been this really big push to be able to access music as an interactive tool.”
Mr Sargas data shows that the biggest growth in Baby Baby Music is among the oldest generations, with a surge in interest in older music, and a big spike in interest among younger generations.
“I think it’s pretty clear that Baby Baby has had a huge impact on what music we listen to,” Mr Bongard said.
He said the Baby Baby Census is a reflection of that, with Baby Baby songs being used as a way to get people to reconnect with older generations, and with music as the way to connect with the wider community.
“When people talk about the baby boom generation, they’re talking about older people,” he said.
But for baby boomering men, the biggest change is in music as well as in the music industry.
“There’s a new generation of Baby Baby artists who are trying to be part of that,” Mr Molloy said.
It’s a trend that Mr Mollsong is optimistic about.
“The boomers have a lot of confidence in music, in music’s ability to make people feel better,” he.
“They want to connect and have their relationship with music be more meaningful and to be more of a reflection.”
That’s a great thing for Baby Baby music to do, it’s an opportunity for the industry to be a reflection and a reflection for the community, because a lot more people have access to it.
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